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I want to get to the heart of what makes advertising work, today; and what that means for humanity.
I feel passionately that advertising has a role to play in the future of all people and our planet. Can we harness marketing as a force for good?
I enjoy a good headline as much as the next marketer, but I'm more interested in exploring the big themes and trends of our time.
Analysis without action is about as useful as an ornate chocolate fireguard. Join me as we bridge the intention-action gap, together.
Oh...have I made this sound incredibly boring? Stick around...hopefully you'll find a pun from this pundit before too long.
I feel very strongly that we only have a few years left to make a difference for all people and our planet. Change is a constant, but we must navigate it and not allow it to pacify us. Progress needs to be sustainable, but it must be made. I believe that advertising has a role to play in shaping the attitudes, behaviours and habits required to ensure our shared future.
Read morePlease reach out to discuss collaboration opportunities.